河北软件职业技术学院学报

数字经济的蓬勃发展和职业教育的高质量发展要求职业教育课程教学必须革新，要把教育和智能信息技术结合起来，构建教学新模式，实现课程教学数字化转型。电子商务数据分析课程教学利用大数据、人工智能等数字技术，重构数字化教学新内容；建设数字化课程思政资源库；精准分析学生学情数据，构建数字化教学新模式，搭建数字化教学评价新体系，以期促进高职电子商务数据分析课程教学的数字化转型，培育能够适应数字时代的商务数据分析新人才。

The vigorous development of the digital economy and the high-quality development of vocational education require the classroom teaching of vocational education to be urgently innovated. It is necessary to combine education and intelligent information technology, build a new teaching model, and realize the digital transformation of classroom teaching. The course E-commerce Data Analysis utilizes digital technologies such as big data and artificial intelligence to reconstruct new digital teaching content,build a digital ideological and political resource library, accurately analyze the data of students' learning situation data teaching,construct a new digital teaching model, build a new evaluation system for digital teaching, promote the digital transformation of the teaching of the course E-commerce Data Analysis in higher vocational colleges, which is conducive to cultivating new business data analysis talents who can adapt to the digital era.